ABOUT US

MAY 12, 2026

Like a lot of people in the watch world, I was eagerly waiting for the Swatch x Audemars Piguet Royal Pop release. And like a lot of people, I was genuinely disappointed when the brands revealed a lanyard-style pocket watch instead of something made for the wrist.

So we decided to do something about it.

Fortunately, I come from an industrial design background, with experience working on products and brand systems for companies like Nike and adidas. The morning of the announcement, I cleared my schedule, and started designing the world’s first wristwatch conversion system for the Royal Pop.

The idea was simple: take the Royal Pop out of the pocket and put it where most of us wanted it in the first place — on the wrist.

Our goal was ambitious: launch Cassette Studio within 24 hours of the product announcement, before the watches were even released to the public. That meant moving fast, but not cutting corners. Every case and bracelet in the system is being developed to give the Royal Pop a clean, integrated wrist presence while preserving the spirit of the original watch.

Our first line of cases and bracelets is available now for pre-order, with shipping expected between June 30 and August 19. That timeline gives us the room to properly test, refine, and manufacture a product with the quality, fit, and finish the Royal Pop deserves.

Cassette Studio started as a reaction to a missed opportunity. But it is becoming something more: a design studio for watch people who love the object, the culture, and the transformation of an icon.

Thanks for joining us on this journey.

-KEL